Demand Generation

What College Football Teaches You About Demand Gen Marketing

What College Football Teaches You About Demand Gen Marketing

It might seem like a stretch to associate college football with demand gen marketing, but both are on the hunt for greatness, and that it takes a group effort to achieve it. In general, demand gen marketing shares a lot of traits with college football, especially in that both require a team effort to defend themselves. Here we break down which position, or participant, of a football game each member of a marketing squad matches up with best.

Host Demand Gen Events with Huge ROI

On July 11 A Better Jones CEO Kasey Jones joined Content Strategy Manager Nicci Boots for a webinar that shared tips on hosting a successful event.

The virtual conversation touched on several areas crucial to the event planning process, including:

  • Identifying your target audience

  • Choosing a proper format for the event

  • How to keep costs down for the event’s venue, catering, and more

  • Creating a registration page with lead generating questions

  • Effective promotion and follow-up

Also discussed was the importance of a Live Event Planning Template, and you can now download that template here!

Elevate Company Influence By Hosting Events

Elevate Company Influence By Hosting Events

If your company is looking for a way to stand out in your industry, and compete with the big dogs, hosting an event is an excellent way to gain more attention. And this is true for almost any industry, but B2B especially.

It’s particularly difficult for your business to be different from everyone else in the B2B world, because rarely does one company do something that’s radically unique, in comparison with the rest of the bunch. Using an event to show how much you care about your customers can automatically place your business at the top of consumers’ minds, however, and highlight you as an industry leader.

Social Media Tool Review: Improve Engagements By Using CoSchedule

Social Media Tool Review: Improve Engagements By Using CoSchedule

CoSchedule is a service that offers a multitude of tools to marketers. It stands apart from its competitors by providing a task/project management system, and integration with dozens of the most popular marketing tools, such as MailChimp.

At A Better Jones we’ve tested all of the tools and services mentioned in this article, and CoSchedule is the one we keep coming back to. A great way to think of it is by imagining the project management capabilities of Flow, combined with Buffer’s social media management tools, and swirled together with easy-to-read analytics and team performance reports.

Finding Killer Content Marketing Ideas

Finding Killer Content Marketing Ideas

Running out of ideas for content . . . it can happen to anyone! It’s the strategy you take to kick aside that writer’s block, and embrace the challenge of drawing a blank, that will really help you and your content stand out.

It’s difficult enough to produce idea after idea that will rise to the top of the Google search, so it’s good to keep some handy tricks in your back pocket to help you summon topics from the depths when needed.

Diverse Resumes Make for Great Marketers

Diverse Resumes Make for Great Marketers

If you’ve worked multiple jobs at once you should be grateful for the multi-layered experience, and know that everything you’ve learned at those jobs could help you land the position of your dreams someday. This is definitely true for those considering a career in marketing, demand generation in particular.

Utilize Thought Leaders & Influencers for Marketing Success

Utilize Thought Leaders & Influencers for Marketing Success

Chances are you’ve heard the terms “thought leader” and “influencer” tossed around quite a bit in the marketing world. Often people use them loosely, though, meaning you may only have a vague idea of what they truly mean. There are certainly a lot of wannabes out there when it comes to both, so let’s examine these concepts and help you decipher how to utilize the best of them for your marketing strategy.

Maximize ROI and Minimize Costs with Demand Generation Bundling

Maximize ROI and Minimize Costs with Demand Generation Bundling

Without a doubt the biggest challenges facing startup marketing teams are limited budgets and a lack of resources. For these reasons, startups must be hyper focused on developing smart strategies that maximize resources and return on investment (ROI).

Let us introduce you to a next-level solution: demand generation bundling.