Chances are you’ve heard the terms “thought leader” and “influencer” tossed around quite a bit in the marketing world. Often people use them loosely, though, meaning you may only have a vague idea of what they truly mean. There are certainly a lot of wannabes out there when it comes to both, so let’s examine these concepts and help you decipher how to utilize the best of them for your marketing strategy.
The days of marketing efforts being either disconnected from genuine pipeline results, or impossible to track and incorporate into a sales strategy, are rapidly fading into the past. Suddenly, there is a whole host of opportunity for inbound marketing insights to uncover real advantages for sales teams.