Marketing

Strategize Your Q4 Marketing Plan to the Fullest

Strategize Your Q4 Marketing Plan to the Fullest

Q4 is less than a month away, so hopefully you’ve already started work on your B2B marketing plan and strategy for this final quarter of the year.

You can unlock a wealth of marketing potential in these next three months, primarily because it’s one of the most profitable times of the year for businesses. Download our Q4 Marketing Template to lock down a foolproof strategy!

Effective Client Onboarding for B2B Marketing Agencies

Effective Client Onboarding for B2B Marketing Agencies

A client onboarding process introduces new clients to your marketing agency and gives you the opportunity to address questions or concerns they might have.

It allows you to establish trust and set the stage for delivering a satisfactory client experience, which can contribute to increasing client retention rates.

The goal of a client onboarding process is for both the agency and the client to gain the knowledge, understanding, and tools they need to make the working relationship a success.

What College Football Teaches You About Demand Gen Marketing

What College Football Teaches You About Demand Gen Marketing

It might seem like a stretch to associate college football with demand gen marketing, but both are on the hunt for greatness, and it takes a group effort to achieve it. In general, demand gen marketing shares a lot of traits with college football, especially in that both require a team effort to defend themselves. Here we break down which position, or participant, of a football game each member of a marketing squad matches up with best.

Develop a Bigger Audience with SEO-Rich Content

Develop a Bigger Audience with SEO-Rich Content

Oh, sweet SEO. How much you’ve changed over the years . . . and how crucial to brand awareness success you remain!

Any business looking to promote their name on the internet should remember how important search engine optimization is to their prosperity. We’ve been compiling SEO tips for years - considering how often the “rules” change, it’s practically a required business tactic. That’s why we’ve created the following checklist, which will help you effectively strategize your content for SEO.

How to Leverage LinkedIn to Become an Industry Influencer

On July 25th A Better Jones founder and CEO Kasey Jones joined growth strategist and influence builder Lucas Walker to discuss How to leverage LinkedIn to become an industry influencer.

The duo shared all sorts of tips and tricks that can help you rise to the top of your industry, and establish yourself as a thought leader.

Top 20 B2B Startup Marketing Influencers in 2019

Top 20 B2B Startup Marketing Influencers in 2019

When you’re looking for inspiration in the B2B startup marketing world, it’s not exactly easy to pinpoint certain influencers to turn to. And that’s why we’ve put together this list of our favorite startup marketing professionals! They’re active speakers, exceptional in their field, and do a pretty darn good job of educating fellow marketers. 

If you’re in marketing, or working with startups in any way, these are definitely the people you want to have in your Twitter feed. 

4 Top Marketing Automation Tools for Startups

4 Top Marketing Automation Tools for Startups

With artificial intelligence (AI) and machine learning (ML), what was once impossible is now the new norm. If you want your business to be able to compete, you must keep up with what technology has to offer.

The following marketing automation tools bring something new to the table, and offer efficient strategy planning for just about any type of business. If you’ve never heard of them or haven’t tried them before, we recommend giving them a shot - especially since each one of these tools offers a free trial!

Social Media Tool Review: Improve Engagements By Using CoSchedule

Social Media Tool Review: Improve Engagements By Using CoSchedule

CoSchedule is a service that offers a multitude of tools to marketers. It stands apart from its competitors by providing a task/project management system, and integration with dozens of the most popular marketing tools, such as MailChimp.

At A Better Jones we’ve tested all of the tools and services mentioned in this article, and CoSchedule is the one we keep coming back to. A great way to think of it is by imagining the project management capabilities of Flow, combined with Buffer’s social media management tools, and swirled together with easy-to-read analytics and team performance reports.

Finding Killer Content Marketing Ideas

Finding Killer Content Marketing Ideas

Running out of ideas for content . . . it can happen to anyone! It’s the strategy you take to kick aside that writer’s block, and embrace the challenge of drawing a blank, that will really help you and your content stand out.

It’s difficult enough to produce idea after idea that will rise to the top of the Google search, so it’s good to keep some handy tricks in your back pocket to help you summon topics from the depths when needed.

Build a Customer-Centric Marketing Plan & Culture

Build a Customer-Centric Marketing Plan & Culture

Clearly customers want more, and better, so marketers should be continuously interviewing customers to learn about their needs, goals, and preferences.

Study existing customers, noting common characteristics. Review market data reflecting who the customers in your field are and what they are looking for. Create an avatar paired with this description to help your marketers visualize this target audience.