Marketing

4 Top Marketing Automation Tools for Startups

4 Top Marketing Automation Tools for Startups

With artificial intelligence (AI) and machine learning (ML), what was once impossible is now the new norm. If you want your business to be able to compete, you must keep up with what technology has to offer.

The following marketing automation tools bring something new to the table, and offer efficient strategy planning for just about any type of business. If you’ve never heard of them or haven’t tried them before, we recommend giving them a shot - especially since each one of these tools offers a free trial!

Social Media Guru: Improving Engagements By Using CoSchedule

Social Media Guru: Improving Engagements By Using CoSchedule

CoSchedule is a service that offers a multitude of tools to marketers. It stands apart from its competitors by providing a task/project management system, and integration with dozens of the most popular marketing tools, such as MailChimp.

At A Better Jones we’ve tested all of the tools and services mentioned in this article, and CoSchedule is the one we keep coming back to. A great way to think of it is by imagining the project management capabilities of Flow, combined with Buffer’s social media management tools, and swirled together with easy-to-read analytics and team performance reports.

Finding Killer Content Marketing Ideas

Finding Killer Content Marketing Ideas

Running out of ideas for content . . . it can happen to anyone! It’s the strategy you take to kick aside that writer’s block, and embrace the challenge of drawing a blank, that will really help you and your content stand out.

It’s difficult enough to produce idea after idea that will rise to the top of the Google search, so it’s good to keep some handy tricks in your back pocket to help you summon topics from the depths when needed.

Build a Customer-Centric Marketing Plan & Culture

Build a Customer-Centric Marketing Plan & Culture

Clearly customers want more, and better, so marketers should be continuously interviewing customers to learn about their needs, goals, and preferences.

Study existing customers, noting common characteristics. Review market data reflecting who the customers in your field are and what they are looking for. Create an avatar paired with this description to help your marketers visualize this target audience.

Diverse Resumes Make for Great Marketers

Diverse Resumes Make for Great Marketers

If you’ve worked multiple jobs at once you should be grateful for the multi-layered experience, and know that everything you’ve learned at those jobs could help you land the position of your dreams someday. This is definitely true for those considering a career in marketing, demand generation in particular.

6 Steps to Build Your Personal Brand with Video

6 Steps to Build Your Personal Brand with Video

When you’re working to gain prominence in your field, video is one of your biggest allies. A strong video campaign will build your personal brand and help you become widely known and respected.

Putting yourself on camera can feel daunting at first. But take these six simple steps, and you’ll be well on your way to LinkedIn stardom.

Utilize Thought Leaders & Influencers for Marketing Success

Utilize Thought Leaders & Influencers for Marketing Success

Chances are you’ve heard the terms “thought leader” and “influencer” tossed around quite a bit in the marketing world. Often people use them loosely, though, meaning you may only have a vague idea of what they truly mean. There are certainly a lot of wannabes out there when it comes to both, so let’s examine these concepts and help you decipher how to utilize the best of them for your marketing strategy.

5 Ways to Update Your Marketing Efforts

5 Ways to Update Your Marketing Efforts

Gone are the days when companies had a preferred channel and method for reaching customers. Especially for those in the B2B space - managing multiple channels is key to B2B marketing strategy in 2019, as customers are searching the web on their laptops, checking email on their mobile phones, and reading a favorite publication on their iPad. Your customers are everywhere, so you need to be, too.

B2B marketing strategy is ever-changing. Upgrade your toolkit to reach the tech-savvy audiences of 2019.

Why Every Marketer is in Sales Enablement - or Should Be

Why Every Marketer is in Sales Enablement - or Should Be

I am a big believer in the power and importance of creating a customer-centric culture. Your buyers - their struggles, their pains, their goals, and their wants - should be at the forefront of nearly every decision you make as a company.

But we also need to remember that within every department and every role, you may have more than one customer . . . And for marketing, that’s your sales team.