Have you taken the time to map your Q4 Marketing Plan?
If not, then you should.
Q4 is known for being the most overwhelming yet important sales quarter in any industry, and it can literally make or break your entire fiscal year.
I am a big believer in the power and importance of creating a customer-centric culture. Your buyers - their struggles, their pains, their goals, and their wants - should be at the forefront of nearly every decision you make as a company.
But we also need to remember that within every department and every role, you may have more than one customer.
There’s the company’s customer - whom you’re all there to serve - and your internal customer.
And for marketing, that’s your sales team.
Customer experience is the most prized form of advertising and demand generation for marketers - especially B2B marketers - and for good reason. Word of mouth undeniably carries a certain degree of trust, and there are many ways in which you can use customer feedback to power your demand generation and growth marketing strategy.