Marketing

Why every marketer is in sales enablement - or should be

Why every marketer is in sales enablement - or should be

I am a big believer in the power and importance of creating a customer-centric culture. Your buyers - their struggles, their pains, their goals, and their wants - should be at the forefront of nearly every decision you make as a company.

But we also need to remember that within every department and every role, you may have more than one customer.

There’s the company’s customer - whom you’re all there to serve - and your internal customer.

And for marketing, that’s your sales team.

3 ways marketers should learn from customer success to drive B2B demand

3 ways marketers should learn from customer success to drive B2B demand

Customer experience is the most prized form of advertising and demand generation for marketers - especially B2B marketers - and for good reason. Word of mouth undeniably carries a certain degree of trust, and there are many ways in which you can use customer feedback to power your demand generation and growth marketing strategy.