Revenue Growth

Creating a Customer-Centric Culture in Your Company the Right Way

Creating a Customer-Centric Culture in Your Company the Right Way

Every business or organization exists to fulfill some needs, meet particular demands or solve specific problems. At its core, every company exists because there are people who need its services. Without customers who are in need of your products or services, your business wouldn’t exist. In essence, the ones running the show are your customers, not your executives!

3 ways marketers should learn from customer success to drive B2B demand

3 ways marketers should learn from customer success to drive B2B demand

Customer experience is the most prized form of advertising and demand generation for marketers - especially B2B marketers - and for good reason. Word of mouth undeniably carries a certain degree of trust, and there are many ways in which you can use customer feedback to power your demand generation and growth marketing strategy.