Because I am such a huge advocate for going outside your domain of expertise to find that spark of innovation and creativity, I was ridiculously excited to hear my friend and colleague, Brad Owens explain how he coaches HR teams to leverage sales and marketing methodology to straight up revolutionize the hiring and onboarding experience.
Every business or organization exists to fulfill some needs, meet particular demands or solve specific problems. At its core, every company exists because there are people who need its services. Without customers who are in need of your products or services, your business wouldn’t exist. In essence, the ones running the show are your customers, not your executives!