Customer Feedback

3 ways marketers should learn from customer success to drive B2B demand

3 ways marketers should learn from customer success to drive B2B demand

Positive customer experience is the most prized form of advertising and demand generation for marketers - especially B2B marketers - and for good reason. Word of mouth undeniably carries a certain degree of trust, and there are many ways in which you can use customer feedback to power your demand generation and growth marketing strategy.