While being a truly kickass quota-crushing salesperson is no easy feat, it turns out that you can actually seriously level up your skills, results, and, yes, commission check by avoiding a few common pitfalls…
Whether you're a founder, a sales rep, a marketer, or just a human being looking to connect with others, you need to be able to craft an outbound email that gets a response.
And yet, this is one of the hardest parts of everyone's job.
How do you send emails that start a conversation and entice prospective customers, partners, or investors to take action?
The goal of every sales or account development rep — or any account executive charged with booking their own sales meeting — is to set up better meetings, and more of them. This is why, without the proper training in segmentation and personalization, reps often cling tightly to the “spray and pray” approach. After all, sales development can sometimes feel like a numbers game.
Send more emails. Book more meetings.
But when this is our primary strategy, we quickly learn that it’s not a very effective one. We run out of leads way too fast, and we’re a whole lot more likely to receive silence (or worse, anger) in return.