Sales Enablement

Why Marketers Need to Be Obsessed With Their Buyers - And How to Get Started

Why Marketers Need to Be Obsessed With Their Buyers - And How to Get Started

At their very core, every organization, regardless of the industry, exists to fulfill particular needs, meet specific demands, and solve specific problems - problems that customers are willing to pay for.

Your buyers are the ones running the show - or at least they should be.

It's their needs you must fulfill, their demands you have to meet, and their problems that you need to solve. All while delivering an experience that delights and satisfies them.

And the secret to long-term business success is understanding that solving a customer’s problem shouldn’t a transactional experience. No, it’s an ongoing relationship - a continuous journey.

Why Every Marketer is in Sales Enablement - or Should Be

Why Every Marketer is in Sales Enablement - or Should Be

I am a big believer in the power and importance of creating a customer-centric culture. Your buyers - their struggles, their pains, their goals, and their wants - should be at the forefront of nearly every decision you make as a company.

But we also need to remember that within every department and every role, you may have more than one customer . . . And for marketing, that’s your sales team.