Have you taken the time to map your Q4 Marketing Plan?
If not, then you should.
Q4 is known for being the most overwhelming yet important sales quarter in any industry, and it can literally make or break your entire fiscal year.
The goal of every sales or account development rep — or any account executive charged with booking their own sales meeting — is to set up better meetings, and more of them. This is why, without the proper training in segmentation and personalization, reps often cling tightly to the “spray and pray” approach. After all, sales development can sometimes feel like a numbers game.
Send more emails. Book more meetings.
But when this is our primary strategy, we quickly learn that it’s not a very effective one. We run out of leads way too fast, and we’re a whole lot more likely to receive silence (or worse, anger) in return.