Have you taken the time to map your Q4 Marketing Plan? If not, then you should. Q4 is known for being the most overwhelming yet important sales quarter in any industry, and it can literally make or break your entire fiscal year.
The days of marketing efforts being either disconnected from genuine pipeline results, or impossible to track and incorporate into a sales strategy, are rapidly fading into the past. Suddenly, there is a whole host of opportunity for inbound marketing insights to uncover real advantages for sales teams.