b2bmarketing

Diverse Resumes Make for Great Marketers

Diverse Resumes Make for Great Marketers

If you’ve worked multiple jobs at once you should be grateful for the multi-layered experience, and know that everything you’ve learned at those jobs could help you land the position of your dreams someday. This is definitely true for those considering a career in marketing, demand generation in particular.

Utilize Thought Leaders & Influencers for Marketing Success

Utilize Thought Leaders & Influencers for Marketing Success

Chances are you’ve heard the terms “thought leader” and “influencer” tossed around quite a bit in the marketing world. Often people use them loosely, though, meaning you may only have a vague idea of what they truly mean. There are certainly a lot of wannabes out there when it comes to both, so let’s examine these concepts and help you decipher how to utilize the best of them for your marketing strategy.

5 Ways to Update Your Marketing Efforts

5 Ways to Update Your Marketing Efforts

Gone are the days when companies had a preferred channel and method for reaching customers. Especially for those in the B2B space - managing multiple channels is key to B2B marketing strategy in 2019, as customers are searching the web on their laptops, checking email on their mobile phones, and reading a favorite publication on their iPad. Your customers are everywhere, so you need to be, too.

B2B marketing strategy is ever-changing. Upgrade your toolkit to reach the tech-savvy audiences of 2019.

Digital Summit: My First Foray Into Eating Dirt

Digital Summit: My First Foray Into Eating Dirt

Entrepreneur Gary Vaynerchuk (Gary Vee for the familiar) famously ate dirt on live television alongside late-night talk show host, Conan O’Brien in an effort to teach Conan how to build his wine palette like a true connoisseur.

Seems appropriate I should share my first dirt-eating tale . . .