b2bmarketing

Strategize Your Q4 Marketing Plan to the Fullest

Strategize Your Q4 Marketing Plan to the Fullest

Q4 is less than a month away, so hopefully you’ve already started work on your B2B marketing plan and strategy for this final quarter of the year.

You can unlock a wealth of marketing potential in these next three months, primarily because it’s one of the most profitable times of the year for businesses. Download our Q4 Marketing Template to lock down a foolproof strategy!

Effective Client Onboarding for B2B Marketing Agencies

Effective Client Onboarding for B2B Marketing Agencies

A client onboarding process introduces new clients to your marketing agency and gives you the opportunity to address questions or concerns they might have.

It allows you to establish trust and set the stage for delivering a satisfactory client experience, which can contribute to increasing client retention rates.

The goal of a client onboarding process is for both the agency and the client to gain the knowledge, understanding, and tools they need to make the working relationship a success.

Top 20 B2B Startup Marketing Influencers in 2019

Top 20 B2B Startup Marketing Influencers in 2019

When you’re looking for inspiration in the B2B startup marketing world, it’s not exactly easy to pinpoint certain influencers to turn to. And that’s why we’ve put together this list of our favorite startup marketing professionals! They’re active speakers, exceptional in their field, and do a pretty darn good job of educating fellow marketers. 

If you’re in marketing, or working with startups in any way, these are definitely the people you want to have in your Twitter feed. 

Diverse Resumes Make for Great Marketers

Diverse Resumes Make for Great Marketers

If you’ve worked multiple jobs at once you should be grateful for the multi-layered experience, and know that everything you’ve learned at those jobs could help you land the position of your dreams someday. This is definitely true for those considering a career in marketing, demand generation in particular.

Utilize Thought Leaders & Influencers for Marketing Success

Utilize Thought Leaders & Influencers for Marketing Success

Chances are you’ve heard the terms “thought leader” and “influencer” tossed around quite a bit in the marketing world. Often people use them loosely, though, meaning you may only have a vague idea of what they truly mean. There are certainly a lot of wannabes out there when it comes to both, so let’s examine these concepts and help you decipher how to utilize the best of them for your marketing strategy.

5 Ways to Update Your Marketing Efforts

5 Ways to Update Your Marketing Efforts

Gone are the days when companies had a preferred channel and method for reaching customers. Especially for those in the B2B space - managing multiple channels is key to B2B marketing strategy in 2019, as customers are searching the web on their laptops, checking email on their mobile phones, and reading a favorite publication on their iPad. Your customers are everywhere, so you need to be, too.

B2B marketing strategy is ever-changing. Upgrade your toolkit to reach the tech-savvy audiences of 2019.

Digital Summit: My First Foray Into Eating Dirt

Digital Summit: My First Foray Into Eating Dirt

Entrepreneur Gary Vaynerchuk (Gary Vee for the familiar) famously ate dirt on live television alongside late-night talk show host, Conan O’Brien in an effort to teach Conan how to build his wine palette like a true connoisseur.

Seems appropriate I should share my first dirt-eating tale . . .