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Utilize Thought Leaders & Influencers for Marketing Success

Utilize Thought Leaders & Influencers for Marketing Success

Chances are you’ve heard the terms “thought leader” and “influencer” tossed around quite a bit in the marketing world. Often people use them loosely, though, meaning you may only have a vague idea of what they truly mean. There are certainly a lot of wannabes out there when it comes to both, so let’s examine these concepts and help you decipher how to utilize the best of them for your marketing strategy.