brand awareness

How To Make More Money With Event Sponsorship

How To Make More Money With Event Sponsorship

Event sponsorship success is a bit like executing the performance of an orchestra. There is a multitude of moving parts, logistical considerations, and competing interests, all while requiring the organization of some unique, and perhaps strident, personalities.

Take the following steps into consideration to gain more profit from that next check you write to sponsor an event.

Fyre Festival & EA Game Changers: Effective & Ineffective Influencer Marketing

Fyre Festival & EA Game Changers: Effective & Ineffective Influencer Marketing

2017’s Fyre Festival, and the Game Changers Program developed by Electronic Arts (EA), are strange case studies for using influencer marketing in social media. Both had incredibly successful social marketing campaigns but failed to reach their ultimate goals.

These examples shine a bright light on the do’s and don’ts of influencer marketing.