brand strategy

Fyre Festival & EA Game Changers: Effective & Ineffective Influencer Marketing

Fyre Festival & EA Game Changers: Effective & Ineffective Influencer Marketing

2017’s Fyre Festival, and the Game Changers Program developed by Electronic Arts (EA), are strange case studies for using influencer marketing in social media. Both had incredibly successful social marketing campaigns but failed to reach their ultimate goals.

These examples shine a bright light on the do’s and don’ts of influencer marketing.