buyer persona

Build a Customer-Centric Marketing Plan & Culture

Build a Customer-Centric Marketing Plan & Culture

Clearly customers want more, and better, so marketers should be continuously interviewing customers to learn about their needs, goals, and preferences.

Study existing customers, noting common characteristics. Review market data reflecting who the customers in your field are and what they are looking for. Create an avatar paired with this description to help your marketers visualize this target audience.