Gone are the days when companies had a preferred channel and method for reaching customers. Especially for those in the B2B space - managing multiple channels is key to B2B marketing strategy in 2019, as customers are searching the web on their laptops, checking email on their mobile phones, and reading a favorite publication on their iPad. Your customers are everywhere, so you need to be, too.
B2B marketing strategy is ever-changing. Upgrade your toolkit to reach the tech-savvy audiences of 2019.