It might seem like a stretch to associate college football with demand gen marketing, but both are on the hunt for greatness, and that it takes a group effort to achieve it. In general, demand gen marketing shares a lot of traits with college football, especially in that both require a team effort to defend themselves. Here we break down which position, or participant, of a football game each member of a marketing squad matches up with best.
On July 11 A Better Jones CEO Kasey Jones joined Content Strategy Manager Nicci Boots for a webinar that shared tips on hosting a successful event.
The virtual conversation touched on several areas crucial to the event planning process, including:
Identifying your target audience
Choosing a proper format for the event
How to keep costs down for the event’s venue, catering, and more
Creating a registration page with lead generating questions
Effective promotion and follow-up
Also discussed was the importance of a Live Event Planning Template, and you can now download that template here!
Without a doubt the biggest challenges facing startup marketing teams are limited budgets and a lack of resources. For these reasons, startups must be hyper focused on developing smart strategies that maximize resources and return on investment (ROI).
Let us introduce you to a next-level solution: demand generation bundling.