influencers

How to Leverage LinkedIn to Become an Industry Influencer

On July 25th A Better Jones founder and CEO Kasey Jones joined growth strategist and influence builder Lucas Walker to discuss How to leverage LinkedIn to become an industry influencer.

The duo shared all sorts of tips and tricks that can help you rise to the top of your industry, and establish yourself as a thought leader.

Top 20 B2B Startup Marketing Influencers in 2019

Top 20 B2B Startup Marketing Influencers in 2019

When you’re looking for inspiration in the B2B startup marketing world, it’s not exactly easy to pinpoint certain influencers to turn to. And that’s why we’ve put together this list of our favorite startup marketing professionals! They’re active speakers, exceptional in their field, and do a pretty darn good job of educating fellow marketers. 

If you’re in marketing, or working with startups in any way, these are definitely the people you want to have in your Twitter feed. 

Build a Customer-Centric Marketing Plan & Culture

Build a Customer-Centric Marketing Plan & Culture

Clearly customers want more, and better, so marketers should be continuously interviewing customers to learn about their needs, goals, and preferences.

Study existing customers, noting common characteristics. Review market data reflecting who the customers in your field are and what they are looking for. Create an avatar paired with this description to help your marketers visualize this target audience.

Utilize Thought Leaders & Influencers for Marketing Success

Utilize Thought Leaders & Influencers for Marketing Success

Chances are you’ve heard the terms “thought leader” and “influencer” tossed around quite a bit in the marketing world. Often people use them loosely, though, meaning you may only have a vague idea of what they truly mean. There are certainly a lot of wannabes out there when it comes to both, so let’s examine these concepts and help you decipher how to utilize the best of them for your marketing strategy.