team effort

What College Football Teaches You About Demand Gen Marketing

What College Football Teaches You About Demand Gen Marketing

It might seem like a stretch to associate college football with demand gen marketing, but both are on the hunt for greatness, and it takes a group effort to achieve it. In general, demand gen marketing shares a lot of traits with college football, especially in that both require a team effort to defend themselves. Here we break down which position, or participant, of a football game each member of a marketing squad matches up with best.