When you tell an authentic story, you automatically write compelling content. And you can then use that content for your company blog! What’s better is that you can also use your story as inspiration for your branded content.
Entrepreneur Gary Vaynerchuk (Gary Vee for the familiar) famously ate dirt on live television alongside late-night talk show host, Conan O’Brien in an effort to teach Conan how to build his wine palette like a true connoisseur.
Seems appropriate I should share my first dirt-eating tale . . .