Innovative Ideas

Top 20 B2B Startup Marketing Influencers in 2019

Top 20 B2B Startup Marketing Influencers in 2019

When you’re looking for inspiration in the B2B startup marketing world, it’s not exactly easy to pinpoint certain influencers to turn to. And that’s why we’ve put together this list of our favorite startup marketing professionals! They’re active speakers, exceptional in their field, and do a pretty darn good job of educating fellow marketers. 

If you’re in marketing, or working with startups in any way, these are definitely the people you want to have in your Twitter feed. 

Fyre Festival & EA Game Changers: Effective & Ineffective Influencer Marketing

Fyre Festival & EA Game Changers: Effective & Ineffective Influencer Marketing

2017’s Fyre Festival, and the Game Changers Program developed by Electronic Arts (EA), are strange case studies for using influencer marketing in social media. Both had incredibly successful social marketing campaigns but failed to reach their ultimate goals.

These examples shine a bright light on the do’s and don’ts of influencer marketing.

Elevate Company Influence By Hosting Events

Elevate Company Influence By Hosting Events

If your company is looking for a way to stand out in your industry, and compete with the big dogs, hosting an event is an excellent way to gain more attention. And this is true for almost any industry, but B2B especially.

It’s particularly difficult for your business to be different from everyone else in the B2B world, because rarely does one company do something that’s radically unique, in comparison with the rest of the bunch. Using an event to show how much you care about your customers can automatically place your business at the top of consumers’ minds, however, and highlight you as an industry leader.

Finding Killer Content Marketing Ideas

Finding Killer Content Marketing Ideas

Running out of ideas for content . . . it can happen to anyone! It’s the strategy you take to kick aside that writer’s block, and embrace the challenge of drawing a blank, that will really help you and your content stand out.

It’s difficult enough to produce idea after idea that will rise to the top of the Google search, so it’s good to keep some handy tricks in your back pocket to help you summon topics from the depths when needed.

How to Read More Than 50 Books a Year

How to Read More Than 50 Books a Year

We often long for the days of our youth when we tore through novels and slogged through textbooks. We read articles that tell us one of the primary habits of billionaires is a commitment to reading - a lot. And if you’re a founder, a leader, or simply an ambitious, motivated and hungry person in business, you know that reading could unlock insight and practical, applicable knowledge to give you that edge.

5 Ways to Update Your Marketing Efforts

5 Ways to Update Your Marketing Efforts

Gone are the days when companies had a preferred channel and method for reaching customers. Especially for those in the B2B space - managing multiple channels is key to B2B marketing strategy in 2019, as customers are searching the web on their laptops, checking email on their mobile phones, and reading a favorite publication on their iPad. Your customers are everywhere, so you need to be, too.

B2B marketing strategy is ever-changing. Upgrade your toolkit to reach the tech-savvy audiences of 2019.