It might seem like a stretch to associate college football with demand gen marketing, but both are on the hunt for greatness, and that it takes a group effort to achieve it. In general, demand gen marketing shares a lot of traits with college football, especially in that both require a team effort to defend themselves. Here we break down which position, or participant, of a football game each member of a marketing squad matches up with best.
Oh, sweet SEO. How much you’ve changed over the years . . . and how crucial to brand awareness success you remain!
Any business looking to promote their name on the internet should remember how important search engine optimization is to their prosperity. We’ve been compiling SEO tips for years - considering how often the “rules” change, it’s practically a required business tactic. That’s why we’ve created the following checklist, which will help you effectively strategize your content for SEO.
On July 25th A Better Jones founder and CEO Kasey Jones joined growth strategist and influence builder Lucas Walker to discuss How to leverage LinkedIn to become an industry influencer.
The duo shared all sorts of tips and tricks that can help you rise to the top of your industry, and establish yourself as a thought leader.
When you’re looking for inspiration in the B2B startup marketing world, it’s not exactly easy to pinpoint certain influencers to turn to. And that’s why we’ve put together this list of our favorite startup marketing professionals! They’re active speakers, exceptional in their field, and do a pretty darn good job of educating fellow marketers.
If you’re in marketing, or working with startups in any way, these are definitely the people you want to have in your Twitter feed.
With artificial intelligence (AI) and machine learning (ML), what was once impossible is now the new norm. If you want your business to be able to compete, you must keep up with what technology has to offer.
The following marketing automation tools bring something new to the table, and offer efficient strategy planning for just about any type of business. If you’ve never heard of them or haven’t tried them before, we recommend giving them a shot - especially since each one of these tools offers a free trial!
CoSchedule is a service that offers a multitude of tools to marketers. It stands apart from its competitors by providing a task/project management system, and integration with dozens of the most popular marketing tools, such as MailChimp.
At A Better Jones we’ve tested all of the tools and services mentioned in this article, and CoSchedule is the one we keep coming back to. A great way to think of it is by imagining the project management capabilities of Flow, combined with Buffer’s social media management tools, and swirled together with easy-to-read analytics and team performance reports.
Running out of ideas for content . . . it can happen to anyone! It’s the strategy you take to kick aside that writer’s block, and embrace the challenge of drawing a blank, that will really help you and your content stand out.
It’s difficult enough to produce idea after idea that will rise to the top of the Google search, so it’s good to keep some handy tricks in your back pocket to help you summon topics from the depths when needed.
Clearly customers want more, and better, so marketers should be continuously interviewing customers to learn about their needs, goals, and preferences.
Study existing customers, noting common characteristics. Review market data reflecting who the customers in your field are and what they are looking for. Create an avatar paired with this description to help your marketers visualize this target audience.
If you’ve worked multiple jobs at once you should be grateful for the multi-layered experience, and know that everything you’ve learned at those jobs could help you land the position of your dreams someday. This is definitely true for those considering a career in marketing, demand generation in particular.
When you’re working to gain prominence in your field, video is one of your biggest allies. A strong video campaign will build your personal brand and help you become widely known and respected.
Putting yourself on camera can feel daunting at first. But take these six simple steps, and you’ll be well on your way to LinkedIn stardom.