Marketing

Social Media Guru: Improving Engagements By Using CoSchedule

Social Media Guru: Improving Engagements By Using CoSchedule

CoSchedule is a service that offers a multitude of tools to marketers. It stands apart from its competitors by providing a task/project management system, and integration with dozens of the most popular marketing tools, such as MailChimp.

Why Every Marketer is in Sales Enablement - or Should Be

Why Every Marketer is in Sales Enablement - or Should Be

I am a big believer in the power and importance of creating a customer-centric culture. Your buyers - their struggles, their pains, their goals, and their wants - should be at the forefront of nearly every decision you make as a company.

But we also need to remember that within every department and every role, you may have more than one customer . . . And for marketing, that’s your sales team.

3 ways marketers should learn from customer success to drive B2B demand

3 ways marketers should learn from customer success to drive B2B demand

Positive customer experience is the most prized form of advertising and demand generation for marketers - especially B2B marketers - and for good reason. Word of mouth undeniably carries a certain degree of trust, and there are many ways in which you can use customer feedback to power your demand generation and growth marketing strategy.