Sales

Why Every Marketer is in Sales Enablement - or Should Be

Why Every Marketer is in Sales Enablement - or Should Be

I am a big believer in the power and importance of creating a customer-centric culture. Your buyers - their struggles, their pains, their goals, and their wants - should be at the forefront of nearly every decision you make as a company.

But we also need to remember that within every department and every role, you may have more than one customer . . . And for marketing, that’s your sales team.