On July 25th A Better Jones founder and CEO Kasey Jones joined growth strategist and influence builder Lucas Walker to discuss How to leverage LinkedIn to become an industry influencer.
The duo shared all sorts of tips and tricks that can help you rise to the top of your industry, and establish yourself as a thought leader.
Read MoreWhen you’re looking for inspiration in the B2B startup marketing world, it’s not exactly easy to pinpoint certain influencers to turn to. And that’s why we’ve put together this list of our favorite startup marketing professionals! They’re active speakers, exceptional in their field, and do a pretty darn good job of educating fellow marketers.
If you’re in marketing, or working with startups in any way, these are definitely the people you want to have in your Twitter feed.
Read More10% Happier: How I Tamed the Voice in My Head, Reduced Stress Without Losing My Edge, and Found Self-Help That Actually Works--A True Story is the #1 New York Times bestseller by Dan Harris, co-anchor of ABC’s “Nightline”, the weekend version of “Good Morning America”.
After having a panic attack on live television, Dan knew he couldn’t continue in such a way, and that he needed to make some changes. The journey that followed resulted in a book that’s helped thousands of people rewire their brains. I recently listened to the audiobook of 10% Happier, and wanted to share my thoughts about what makes it a must-read.
Read MoreWith artificial intelligence (AI) and machine learning (ML), what was once impossible is now the new norm. If you want your business to be able to compete, you must keep up with what technology has to offer.
The following marketing automation tools bring something new to the table, and offer efficient strategy planning for just about any type of business. If you’ve never heard of them or haven’t tried them before, we recommend giving them a shot - especially since each one of these tools offers a free trial!
Read MoreIf your company is looking for a way to stand out in your industry, and compete with the big dogs, hosting an event is an excellent way to gain more attention. And this is true for almost any industry, but B2B especially.
It’s particularly difficult for your business to be different from everyone else in the B2B world, because rarely does one company do something that’s radically unique, in comparison with the rest of the bunch. Using an event to show how much you care about your customers can automatically place your business at the top of consumers’ minds, however, and highlight you as an industry leader.
Read MoreI recently read the The Moment of Lift by Melinda Gates and I highly recommend this book for anybody, especially if you’re interested in the work that the Gates Foundation does, and how it’s impacting our world.
What’s particularly interesting about this book is how Melinda breaks down her — and Bill Gates’ — journey to discovering that so many of the things that they wanted to accomplish and the differences that they wanted to make in the world really hinged on helping women.
Read MoreAs an entrepreneur, asking for help is hard. It’s also scary.
We live in an age where we are bombarded by the highlight reels of others - our peers, our role models, our perceived rivals. In many ways, social media simply represents platforms that enable mass manipulation, the chance to weave a narrative that is surely partially true, but rarely, if ever, tells the whole story.
Read MoreStartup life isn’t for everyone - like any career, it has its ups and downs. It's secure in some ways and less in others. Overall, though, it has improved almost every aspect of my life.
As the social media manager for A Better Jones, I don’t just manage clients accounts, I also get to manage a system I created from scratch and fine tune it for performance, every day. I’m not just a piece of the machine that does what he is told, and on other people’s schedules. Rather I am a valued member of a team where I am allowed to innovate, research, and work when I want, how I want, and my ideas are always heard.
Read MoreWhen you’re working to gain prominence in your field, video is one of your biggest allies. A strong video campaign will build your personal brand and help you become widely known and respected.
Putting yourself on camera can feel daunting at first. But take these six simple steps, and you’ll be well on your way to LinkedIn stardom.
Read MoreChances are you’ve heard the terms “thought leader” and “influencer” tossed around quite a bit in the marketing world. Often people use them loosely, though, meaning you may only have a vague idea of what they truly mean. There are certainly a lot of wannabes out there when it comes to both, so let’s examine these concepts and help you decipher how to utilize the best of them for your marketing strategy.
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