Webinars that Target, Engage + Convert
A Better Jones has developed a distinctly different approach to webinars by incorporating a multi-pronged demand generation strategy that yield improved buyer research, produces net new leads, fills pipeline, and creates several formats of compelling content. The end result is a marketing campaign with significantly greater ROI.
GENERATE NET NEW LEADS
Using sales development methodology, these webinars engage and convert net new leads by sending personalized, custom messages to target prospects, inviting them to attend the event and shape its content by providing insight into what about the topic matters most to them and their business.
CRITICAL BUYER RESEARCH
We invite prospects to tell us what matters most to them - their goals and challenges - to craft compelling sales development and marketing messaging and create content that converts.
QUALIFIED SALES MEETINGS
With this added insight, we transform webinar registrations into qualified sales meetings for your team. The result is a big increased in qualified sales pipeline.
PROLIFIC CONTENT CREATION
We produce multiple forms of dynamic content - transcribed videos, polling question infographics, follow-up blog posts, and video clips for social - to nurture registrants down the funnel.