kasey jones growth strategist

Kasey Jones

Your Personal Brand Consultant & Coach, Business Growth Strategist,
and Personal Hype Woman

As a personal brand coach and consultant for experienced CEOs and C-suite executives, my goal is to help you harness the power of what makes you different to build high growth businesses with impact. I use my nearly 20 years of experience in early-stage growth strategy, B2B sales, demand generation, personal brand growth and relationship building at scale to help you attract ideal customers, impress potential investors, and connect with other influencers in your industry. 

I discovered my affinity for the startup life by working on political campaigns where I realized I thrive in chaos, have a knack for doing big things with few resources, and love the challenge of being perpetually in over-my-head.

I founded A Better Jones with a mission to help founders build successful, high-growth businesses aligned with their values and their vision for the future. And over the years, after working with startups like, Sila, Ripcord, Dealpoint (acq by Clari), I’ve learned that my specialty is in helping CEOs and their teams leverage what makes them different to develop smart, scalable growth strategies that play to their strengths in every way.

For years, my winding career journey and my personal struggles made me insecure. They made me believe that my story, my work, and my expertise weren’t as impactful or impressive as those with a straight path toward success.

Bullsh#t!

I’ve learned to harness my unusual story and my personal triumphs to build a more authentic, impactful, and inspiring personal brand that connects with my audience, builds my business, and fuels my growth as a leader and a human.

And now, that is what I help other entrepreneurs, business professionals, and their teams do also.

I have worked with brands like Gwen Stefani’s GXVE, accelerators like PIE, and VC firms like True Venture Partners, and consulted, coached, and trained 100s (1000+?) of badass, inspiring professionals to find their online voice, build the authority their experience deserves, and reshape their professional lives to better align with the vision they have for their future. The result is usually more income, and always more meaning, purpose, and income.

Connect with Me:

Linkedin | Twitter | Instagram | Youtube | TikTok

My Guiding Principles

Lead with Empathy

Empathy is probably the skill that could solve all the world's problems. At work, it can drive team health, happiness, and performance. And it can help you understand and connect with your buyer, while transforming your customer's experience. 

If there were a silver bullet, empathy would be it. 

 

Give First

We’re not in the business of strong arming, nickel-and-diming, or any other idiom expressing our lack of generosity. Nope, we aim to do good in this world and that means being generous with our time, expertise, and resources. Let us know how we can help. 

Find one way you can give back, every damn day.

Harness your Grit

Most startups fail. Just like most New Year's Resolutions. Grit - or your ability to persevere in pursuit of a long term goal - is what enables continuous improvement and is critical to your success. You are stronger, grittier, and more resilient than you realize.

Don't fear failure. Embrace it. Learn from it. Grow from it. And keep moving. 

 

Honest Always

When you aren't honest - and we mean truly, radically honest - you rob yourself and your team of the chance to connect, learn, and grow. You can rely on us to be real and honest always, even when it’s hard.

Practice hard conversations. Lay your cards on the table. Be vulnerable.

 

Strong Back, Soft Front

We don’t run from truth or challenge. In fact, we welcome both, but we do so with an open mind and an open heart.

You need to be tough to make it in this world, but you also need to be kind.

The hard way is the easy way

Short cuts lead to poor results. So we put the work in with the long term vision in mind. Yes that might slow us down in the short term, but it accelerates growth for the duration.

The best things in life are the result of hard work, discipline, and consistent commitment.