Most struggling teams focus on the wrong things to improve their performance. They focus on the latest tool, the craftiest growth hack, the newest buzzword. 

Instead, we focus on the people that matter most to the growth and success of your business. 

Better understand your buyers, who they are, what they want, where they struggle, and how they succeed. Suddenly, knowing how to educate, empower, and delight them will be simple.

Get your team focused, aligned, and collaborating. They will thrive and you'll be amazed at the things they can accomplish, the creativity they spark, and the innovation they drive. 

Build relationships with industry influencers that matter. Co-marketing partnerships with leaders in your industry add fuel to your demand generation fire.

Start with the people that matter and everything else gets a whole lot easier. 

Lead with Empathy

Empathy is probably the skill that could solve all the world's problems. At work, it can drive team health, happiness, and performance. And it can help you understand and connect with your buyer, while transforming your customer's experience. 

If there were a silver bullet, empathy would be it. 


Be a Data Nerd

Data sounds intimidating if you're a philosopher, a poet, or a people person. But data is just information, research, and understanding. And data-driven simply means results-driven. 

Get the information you need to make smart choices, try new methods, and create the outcomes you want. 

Harness your Grit

Most startups fail. Just like most New Year's Resolutions. Grit - or your ability to persevere in pursuit of a long term goal - is what enables continuous improvement and is critical to your success/

Don't fear failure. Embrace it. Learn from it. Grow from it. And keep moving. 


prize honesty above all else

When you aren't honest - and we mean truly, radically honest - you rob yourself and your team of the chance to connect, learn, and grow. 

Practice hard conversations. Lay your cards on the table. Be vulnerable. You'll be amazed by how good it feels. 


Strong Back, Soft Front

We don’t run from truth or challenge. In fact, we welcome both, but we do so with an open mind and an open heart.

You need to be tough to make it in this world, but you also need to be kind.

The hard way is the easy way

Short cuts lead to poor results. So we put the work in with the long term vision in mind.

The best things in life are the result of hard work, discipline, and consistent commitment.

Kasey Jones | Founder | Growth Strategy

kasey jones growth strategist

Kasey is deeply passionate about helping people, teams, and organizations grow. She has defined her career leveraging creative and innovative methods to build long-lasting relationships with the people that matter most to your business - buyers, partners, and community.

Kasey’s experience spans nearly every aspect of sales, marketing, business development, and community organizing at startups including Notion, GoodData, Postano, and even Obama for President. She discovered her affinity for the startup life by working on political campaigns where she realized she thrived in chaos, had a knack for doing big things with few resources, and loved the challenge of being perpetually in over-her-head.

An accomplished speaker and workshop facilitator, Kasey has served as a mentor and coach for a variety of programs cultivating leadership talent, such as AltCity Lebanon’s social impact accelerator, Portland Incubator Experiment (PIE) and Reed College’s leadership program.

A passionate advocate for underrepresented sales professionals, Kasey also cofounded The Other Side of Sales, a podcast and resource for the non-sales bro. Also, Sales Hacker has named her one of the 35 Most Influential Women in Sales and a Sales Influencer to watch for 2019.

Linkedin | Twitter | Instagram


Nicci Boots | Content Strategy


Nicci was born on a ranch in Nebraska and spent her childhood trying to find a way out of the country lifestyle. Writing seemed like a solid ticket out, and it led her to composing short crime novels in grade school, then working for the school paper in high school.

Attending the University of Nebraska (Go Huskers!) further developed her love for writing, and passion for music, and after graduating with a degree in Journalism she combined these into a career that would push her to Portland in 2006.

She spent the next 10 years as a music journalist, reviewing as many shows as she could while also working marketing jobs that fulfilled her desire to always be writing. She brings a wealth of experience to her role at A Better Jones, and she’s willing to tackle any task that comes her way, with grace, skill, and a smile.

LinkedIn | Twitter


Allison Del Fium | Marketing Assistant


With a wide-ranging background in the creative industry, Allison has worked diligently to combine the art and business worlds.

In the music industry, Allison's experience includes media production, artist development/management, digital marketing, music journalism, and audio engineering. Once a performing musician herself, Allison has been able to work for and be mentored by industry-leading professionals within music management and publicity, ultimately taking that knowledge to help the PNW music scene.

Her work as a student at the University of Oregon led to multiple opportunities for other students, including: the UO Music Business program, bi-weekly networking fairs, a new approach to inter-disciplinary curriculum and internships/job connections.

LinkedIn | Twitter


Matt Malone | Search Marketing

Matt Malone Search Marketing SEO SEM

Matt is our resident data nerd and helps us all traverse the complicated nature of Google’s algorithm to maintain that fine line between the robots and humans. Over the past 14 years he’s worked within agencies and successfully bootstrapped his own company which gives him a great perspective on marketing both start-ups and established businesses – as a vendor and a client.

Matt has a conversion-first approach to helping our clients and supports marketing decisions based on market research, competitive insights, and realistic costs per acquisition. Things he giddily refers to as “cold hard data.”

He’s an industry speaker, subject matter expert, and has earned more certificates within Analytics and Search Engine Marketing than we have room to list here.

If Matt’s not hanging out in marketing world he’s probably outside playing football with his son or plotting his next side-hustle – likely both.



Lucas Walker | Influencer Marketing

Lucas Walker is a marketer, growth strategist, and influence builder with an uncanny knack for making big things happen with limited resources. He's a serial entrepreneur who has started two successful companies. Venngage, an infographics creation platform for content marketing, and Treats Happen, a natural dog treat company.

As the head of marketing for JBarrows, a sales training company, he dramatically increased the reach of its CEO, John Barrows, doubling his followers on LinkedIn, quadrupling YouTube views, and earning more than 500,000 downloads of the Make it Happen podcast.

Lucas' specialty is helping early stage and small businesses grow and compete by finding the gaps large companies are leaving on the table.

LinkedIn | Twitter

lucas walker influencer marketing