It’s a Pivot, Not a Crisis

It’s a Pivot, Not a Crisis

I recently finished Jerry Colonna’s book “Reboot: Leadership and the Art of Growing Up,” and it has transformed my thinking about the period of transition I’m going through in my life. I recently wrote about what I'm lovingly calling my “midlife existential crisis,” and I explained that following a period of one challenge, and one tough blow after another, I went through a career upheaval that left me reeling.

It led me to spend several months consuming memoirs of people - mostly women - who reached similar points in their lives for one reason or another. The insights gained from these authors have definitely improved my way of thinking towards this “crisis.”

Book Review: Leapfrog by Nathalie Molina Niño

Book Review: Leapfrog by Nathalie Molina Niño

The point of Leapfrog isn’t to identify how tough it is to “break the glass ceiling” as a POC, or lament on how difficult is it to prove your merit as a minority - no, this book is all about leapfrogging all of those setbacks and pushing them far behind you on your march to the top. 

Niño offers 5 sections of leapfrog hacks that deliver a total of 50 different hacks, and each is accompanied by a unique story of business success that was achieved by minorities, nearly all of them female.

How To Make More Money With Event Sponsorship

How To Make More Money With Event Sponsorship

Event sponsorship success is a bit like executing the performance of an orchestra. There is a multitude of moving parts, logistical considerations, and competing interests, all while requiring the organization of some unique, and perhaps strident, personalities.

Take the following steps into consideration to gain more profit from that next check you write to sponsor an event.

Strategize Your Q4 Marketing Plan to the Fullest

Strategize Your Q4 Marketing Plan to the Fullest

Q4 is less than a month away, so hopefully you’ve already started work on your B2B marketing plan and strategy for this final quarter of the year.

You can unlock a wealth of marketing potential in these next three months, primarily because it’s one of the most profitable times of the year for businesses. Download our Q4 Marketing Template to lock down a foolproof strategy!

Effective Client Onboarding for B2B Marketing Agencies

Effective Client Onboarding for B2B Marketing Agencies

A client onboarding process introduces new clients to your marketing agency and gives you the opportunity to address questions or concerns they might have.

It allows you to establish trust and set the stage for delivering a satisfactory client experience, which can contribute to increasing client retention rates.

The goal of a client onboarding process is for both the agency and the client to gain the knowledge, understanding, and tools they need to make the working relationship a success.

Book Review: Weapons of Math Destruction by Cathy O'Neil

Book Review: Weapons of Math Destruction by Cathy O'Neil

Today’s review is of the book Weapons of Math Destruction by Cathy O'Neil.

First of all, phenomenal title. Absolutely love that it made me laugh, and also made me super super intrigued, but the book itself is really fascinating.

So from an academic perspective, from a banking perspective, and then from a business perspective, she really digs into the rise of the algorithm, and what this means, and how both our government and our businesses are relying on this in a way that oftentimes does not serve the public good.

What College Football Teaches You About Demand Gen Marketing

What College Football Teaches You About Demand Gen Marketing

It might seem like a stretch to associate college football with demand gen marketing, but both are on the hunt for greatness, and it takes a group effort to achieve it. In general, demand gen marketing shares a lot of traits with college football, especially in that both require a team effort to defend themselves. Here we break down which position, or participant, of a football game each member of a marketing squad matches up with best.

Now Is the Time to Be the Change in the B2B Sales World

I talk a lot about my early experience in sales. It’s where I cut my teeth in the business world and it’s the reason why, as a marketer, I largely focus on demand generation so that I play a pivotal role in helping the sales team fill pipeline and close deals. 

I say it all the time. 

I have the brain of a marketer, but the heart of a sales person. 

Sure, I haven’t been on a sales team for some time, but I am the sole sales person for A Better Jones and this experience—of it being ALL on me—has only made me respect the profession more. 

And it’s for this reason that I frequently find myself advocating for sales people, on social media, with marketers, and in private. After all, my first LinkedIn video to go viral was a plea to respect and appreciate sales development reps. 

Develop a Bigger Audience with SEO-Rich Content

Develop a Bigger Audience with SEO-Rich Content

Oh, sweet SEO. How much you’ve changed over the years . . . and how crucial to brand awareness success you remain!

Any business looking to promote their name on the internet should remember how important search engine optimization is to their prosperity. We’ve been compiling SEO tips for years - considering how often the “rules” change, it’s practically a required business tactic. That’s why we’ve created the following checklist, which will help you effectively strategize your content for SEO.

Book Review: The Myth of the Nice Girl by Fran Hauser

Book Review: The Myth of the Nice Girl by Fran Hauser

In “Myth of the Nice Girl”, Fran Hauser talks a lot about how to give nice feedback, how you be a nice mentor or how you look for a mentor as a nice person. How you deal with people that are not nice. How do you deal with bullies in the workplace and all kinds of other topics in between. What I really loved about it is that she told a lot of stories from women that she knows, but she’s also conducted a pretty intensive research survey on women in business before writing this book.