Have you taken the time to map your Q4 Marketing Plan?
If not, then you should.
Q4 is known for being the most overwhelming yet important sales quarter in any industry, and it can literally make or break your entire fiscal year.
Without a doubt the biggest challenges facing startup marketing teams are limited budgets and a lack of resources. For these reasons, startups must be hyper focused on developing smart strategies that maximize resources and return on investment (ROI).
But most marketing teams I work with are so furiously busy keeping up the pace of activity that they don’t often have the time to take a step back and think through how they can adjust their overall approach to demand generation enabling them to do more with less.
The result is a busy team churning out lots of activity - blog posts, tweets, webinars - but not producing a lot of results.
In short, the result is a marketing team spinning their wheels.
But there’s another way.
Introducing, what I call demand generation bundling. It’s a method of crafting marketing campaigns that check a lot of boxes - lead generation, buyer research, content that converts, pipleline development, and a whole lot more - while minimizing the amounts of time and budget allocated.
Because I am such a huge advocate for going outside your domain of expertise to find that spark of innovation and creativity, I was ridiculously excited to hear my friend and colleague, Brad Owens explain how he coaches HR teams to leverage sales and marketing methodology to straight up revolutionize the hiring and onboarding experience.
Brad is a bonafide expert in the field of recruiting, HR, and culture. He spent over a decade recruiting for Fortune 100 businesses - we're talking big-time logos here, folks - and now spends his days dropping knowledge on his Small Business Hiring podcast and coaching teams on how to dramatically improve their hiring, onboarding, and retention process.
I am a big believer in the power and importance of creating a customer-centric culture. Your buyers - their struggles, their pains, their goals, and their wants - should be at the forefront of nearly every decision you make as a company.
But we also need to remember that within every department and every role, you may have more than one customer.
There’s the company’s customer - whom you’re all there to serve - and your internal customer.
And for marketing, that’s your sales team.
Whether you're a founder, a sales rep, a marketer, or just a human being looking to connect with others, you need to be able to craft an outbound email that gets a response.
And yet, this is one of the hardest parts of everyone's job.
This past weekend, I celebrated my 36th birthday.
At my age, birthdays are distinctly less exciting than they once were. I don’t care to have a big party or really whoop it up. I have little interest in expensive presents or flashy displays in my honor.
But I still enjoy the process of looking back and looking forward. Birthdays, to me, are a time to reflect on the past years, where I’ve come from, what I’ve accomplished, how I’ve persevered, and why I’ve progressed. And they are a remarkably powerful time to look out onto the horizon of life and imagine what lies ahead.
Every business or organization exists to fulfill some needs, meet particular demands or solve specific problems. At its core, every company exists because there are people who need its services. Without customers who are in need of your products or services, your business wouldn’t exist. In essence, the ones running the show are your customers, not your executives!