The #1 Mistake Founders Make With Personal Branding

As a founder, you have a choice in everything you do to build your business. Do you want to use every resource at your disposal to attract ideal customers, raise investments, and build awareness for this company you’re building? Or do you want to stick to doing what feels comfortable and hope that it all works out anyway?

If you chose the first answer, then you must decide to intentionally build your personal brand as a resource that can help you earn the trust of your target customers, capture the attention of potential investors, and help ensure that you are the founder everyone wants to talk to.

Personal Brand, EntrepreneurshipKasey JonesNovember 23, 2021Mistakes, Brand Awareness

3 Things Keeping You From Building an Impactful Personal Brand

If having a powerful personal brand is so important, why do so many people struggle to create one?

Now, we all know there are about a million things in life that are important. Things that we should be doing. Things we, on some level, want to do.

So what holds us back?

Personal BrandKasey JonesNovember 16, 2021Fear, Impact

How Every Entrepreneur Can Skyrocket Their Business Without Breaking The Bank.

Too many people are passing up opportunities to be a podcast guest. It could be that they don’t recognize the value in tapping into someone else’s audience. Or maybe they don’t know what to expect, what to say, or how to maximize the opportunity.

Personal BrandKasey JonesApril 5, 2021Podcast Interviews

How Your Misconception About Personal Branding Is Costing You - and How To Fix It.

The term “personal branding” bears the weight of so many people’s perceptions, judgments, and misconceptions, particularly about Kim Kardashian, Instagram Influencers, and the oh so many people who seem to be famous for nothing. Far too often, our minds go to the stories of the worst cases of personal branding. People who crafted “brands” seemingly out of nowhere, all for the purpose of personal material gain. The term often makes us roll our eyes or feel our skin crawl.

Personal BrandKasey JonesMarch 29, 2021personal branding, personal brand tips, thought leadership

Simple Ways to Build Your Brand and Expand Your Influence

Your personal brand can make our break a career. There are few other investments you can make in your career that can have such a big impact. But there’s something about this nebulous term, personal brand, that makes many of us a little uneasy and rather lost when deciding how to proceed.

The foundation of any strong personal brand is adding value, helping others.

Here are a few simple ways you can expand your influence and become just a bit better known for the work you do.

Personal BrandKasey JonesJanuary 21, 2020social media, Podcast Interviews, Build Your Brand