social media

Fyre Festival & EA Game Changers: Effective & Ineffective Influencer Marketing

Fyre Festival & EA Game Changers: Effective & Ineffective Influencer Marketing

2017’s Fyre Festival, and the Game Changers Program developed by Electronic Arts (EA), are strange case studies for using influencer marketing in social media. Both had incredibly successful social marketing campaigns but failed to reach their ultimate goals.

These examples shine a bright light on the do’s and don’ts of influencer marketing.

Social Media Tool Review: Improve Engagements By Using CoSchedule

Social Media Tool Review: Improve Engagements By Using CoSchedule

CoSchedule is a service that offers a multitude of tools to marketers. It stands apart from its competitors by providing a task/project management system, and integration with dozens of the most popular marketing tools, such as MailChimp.

At A Better Jones we’ve tested all of the tools and services mentioned in this article, and CoSchedule is the one we keep coming back to. A great way to think of it is by imagining the project management capabilities of Flow, combined with Buffer’s social media management tools, and swirled together with easy-to-read analytics and team performance reports.