It’s time to add fuel to your revenue fire.
You know your business is on the edge of creating a lasting impact.
But you need help crafting the plan to accelerate and sustain real growth.
Join the program to learn, plan, and rise to that next level.
Fuel to Fire is a 90 day, group-coaching program that gives you the support, the plan, and the community you need to stop spinning your wheels and start accelerating your path to higher profits.
Over 3 months, you’ll work closely with A Better Jones founder and CEO, Kasey Jones, to create, execute, and optimize a growth marketing plan that builds targeted awareness, generates qualified leads, and expands your industry influence by developing your network of strategic partners.
coach In Your Corner
Over the last 5 years, I’ve coached dozens of startup founders, leaders, and marketers — helping them sustainably, accelerate their business growth.
Through A/B testing, and yes, plenty of trial-and-error, I’ve learned how to create simple, but wickedly effective marketing strategies that don’t require a marketing degree (or damn near any experience) to execute.
My specialty is teaching you how to extract maximum value out of everything you do by finding 6 or 7 purposes for every single marketing project you initiate.
Stop flying blind.
Stop spinning your wheels.
Stop throwing money at a problem you don’t really understand.
Instead, get the traction you need to rise to that next level and finally increase your business profits.
Okay, I’m interested…
give me the details
Fuel to Fire is designed to take you from spinning your wheels to measurable, quantifiable traction in 90 days.
Sound too good to be true?
It’s not. I’ve distilled everything I’ve learned from working with dozens of startups and coaching dozens of mentors into an intense, but doable 90 day program.
Up until now, I’ve only worked with founders and their marketing teams, one-on-one.
But in light of the current state of business and this global pandemic, I want to make it easier — and more affordable — for founders, just like you, to get this kind of intensive coaching in a group environment that also provides a tight-knit founder community.
Yes, it’s fast paced. Yes, you’ll put in some serious effort.
But you can do it and along the way you’ll learn a TON about:
How to structure marketing campaigns so they get maximum reach with minimum effort
Why you need to fall in love with your buyer and the problem you solve — instead of your product and your favorite features
The power of strategic partnerships to amplify everything you do
How to get industry influencers to talk about the work you do — without paying them
I’m not sure I can afford it…
Because this is the first round of Fuel to Fire, I’ve made sure it’s as affordable as possible.
Still, it’s important that you are prepared to invest in your growth — financially, yes — but also with your time, attention, and effort.
Schedule time to talk through the details and discuss pricing options.
I’m not sure 90 days is enough…
Actually, you can get A LOT done in a quarter.
Develop your Ideal Customer Profiles (ICPs) to more deeply understand your target audience
Create a compelling brand story that excites your ideal buyers
Strengthen your company messaging across all platforms
Revise and optimize your website to grab your buyer’s attention and compel them to act
Refine your personal brand messaging to power your relationship building and industry networking
Define your competition free content plan and begin dominating your content niche
Create a core piece of content that both engages prospects and supports new customers.
Build relationships with the top influencers and thought leaders in your industry.
Ensure your business is listed wherever your buyers are searching for solutions to their problems.
Launch a co-marketing initiative that generates qualified leads and deepens strategic relationships
But you’re right. 90 days is just the beginning.
It’s the beginning of a new way of doing things, a new stage of business growth, and a new confidence in your ability to reach and engage your target buyer. And you’ll be a whole lot better prepared for what comes next.
I’m not sure this is really for me…
Who is this program for?
Early stage founders and Marketing teams of 1 -> still doing all — or most — of your own marketing and wanting help creating a plan you can execute yourself
It’s all on you and you know with the right plan you could 2-3x the ROI of your current efforts.
Customers are trickling in, but you’re ready to turn that drip into a stead stream — or dare I say it — a flood.
You’ve been doing some marketing, trying a bunch of things that the blogs, guides, and advisors tell you. Sending emails. Posting on social. Maybe writing a blog or two. But it feels like shooting into the dark, and you know there’s a better way.
I’m not sure I’m ready for this…
What do you need to get started?
A business with at least a few customers.
Some idea of your ideal customer — don’t worry, we’ll dig into this in detail, so you’ll learn a lot more about your ICP (Ideal Customer Profile).
A website. It might be a pretty rough one, but we’ll be refining + optimizing your site so you’ll need something to work with.
The commitment to learn, get feedback, and improve your approach to growing your business.
A good attitude — at least most of the time ;) — and a desire to help others.
It turns out, you are ready for more.
More results. Not more work.
Schedule time to talk through the details and see if Fuel to Fire is right for you.
What’s included in Plan to Grow?
Weekly group coaching calls where Kasey teaches you the fundamentals of that week’s lesson, reviews your homework from the week before, and answers all of your questions.
Four 1:1 coaching calls to give you the personalized, custom support you need to make sure you’re on track for success.
Access to a private group Slack channel for your cohort, so you can stay in close contact, answer each other’s questions, and experience true group support.
Regular virtual coaching hours in Slack, so you can get your questions answered fast.
I’m still not sure…
What else do I need to know?
When does the program start? We’ll be starting the first week of June.
How many people will be in the program? I’ll be capping it at 8 people and the group will be first-come-first serve.
What if I have a cofounder that wants to take it too? I think it’s great for cofounders to go through the program together. Let’s talk about a discount for the two of you.